Jordana has been established in the US for many years through major retail chains such as Walgreens and Kmart. With an impressive quality in relation to its wallet-friendly price, the young color cosmetics brand has achieved great success. The brand is in the same owner family as Milani Cosmetics, which has been on the Scandinavian market through Everdea since 2015. Jordana can offer a full face range with high trend levels and attractive product options. They are also big in social media and several movies, clips, tutorials and the like are featured on Youtube, Instagram and other major communication platforms. Ambition with Jordana is to reach a new audience who loves makeup and trends, but who has a smaller budget to spend.

"With Jordana, Everdea and the webshop Colorsvibe will significantly expand its target group, as the brand can really be perceived as affordable. With a wide and well stocked range, more make up enthusiasts can test trends without stretching their financial capacity."

Maria Orrstenius, Site & Social Media Manager Colorsvibe