Models Own is a young and colorful brand from London, UK, which has grown explosively in recent years. Their signature product is nail polish and through pop up stores shaped like nail polish bottles, they became well known in the social media sphere. Models Own is innovative and challenges traditional conventions in the cosmetics industry, by having an extraordinary eye for key trends and a good sense of what the younger target group wants. In the fall of 2016, Models Own launched three limited collections in three months and managed to bring a commercial hype through the editions in chrome, rose gold and K-Beauty.
Everdea has handled the legal distribution of Models Own in Sweden, Norway and Denmark since 2016 and in less than twelve months, the brand has been established with over fifteen retailers. The interest in Models Own has also been high among influencers and the brand has been reviewed by professional beauty editors, such as Linda Hallberg, Lina Ekh and Annica Englund.
Models Own is a cruelty free brand and have a wide range of vegan products in their assortment.
"We have had a strong start with Models Own in the Scandinavian market and are constantly welcoming new partners. We are particularly fond of the interest that the fashion market has shown and believe in continued expansion within that segment. "
Therese Carlqvist, Key Account Manager, Everdea